Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Terence A. Shimp


Advertising.Promotion.and.Other.Aspects.of.Integrated.Marketing.Communications.pdf
ISBN: 0324321430,9780324321432 | 656 pages | 17 Mb


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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Terence A. Shimp
Publisher: South-Western College Pub


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